Sowmay Jain and his team are amazing programmers but sought the expertise of someone with a diverse web3 design background in order to make their dapp shine. By leveraging the design sprint, I've addressed their users' needs, redesigned their platform, and helped the team secure a $10M round.
Goal
InstaDapp helps users manage their DeFi positions through a powerful and smart dashboard. My mission was to understand why users are interacting with the dapp the way they do and come up with a new and refreshed experience for every section of the dapp.
Challenge
The challenge was coming up with a UX that would address users' needs. Because InstaDapp is a novel product, most of the UX practices we used had to be performed for the very first time, meaning there was no other source of inspiration for me. I had to create the solution from scratch.
Solution
After a few calls with the InstaDapp team, I understood that the project had to be done in parts. I've started with the main dashboard and slowly continued with the other features of the dapp: refinancing, strategy maker, and many others.
In my first design sprint, I've discovered that:
The UX wasn't working for less experienced investors.
The UI had too much cognitive load and was difficult to navigate.
The swap function was unintuitive.
I've solved these by:
Creating tooltips throughout the product explaining each DeFi term for normal users.
Designing a new and refreshed UI design system.
Redesigning the swap experience both UX and UI.
Results
InstaDapp raised $10M
Understood what their users were struggling with
Strong UX
Refreshed UI
Increased revenue from platform usage
United the team around a shared goal
Earned users' loyalty by listening and implementing direct feedback
Created a base for expanding the product through a solid design system
🚀
Result driven
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